How To Holiday

How do you convince busy holiday party hosts to add beer delivery to their to-do lists? A funny paid social campaign where each ad’s joke is tailored to a different target market, of course. On this project, I had the pleasure of concepting, writing, and co-directing!

CREDITS

Agency: WITHIN + drafLine 2023

ECD: Ian St. George Freeman

Copywriter: Caroline Webster

Art Director: Ciaran Smith

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