How To Holiday
How do you convince busy holiday party hosts to add beer delivery to their to-do lists? A funny paid social campaign where each ad’s joke is tailored to a different target market, of course. On this project, I had the pleasure of concepting, writing, and co-directing!
CREDITS
Agency: WITHIN + drafLine 2023
ECD: Ian St. George Freeman
Copywriter: Caroline Webster
Art Director: Ciaran Smith