Med School Memes

Merck Manuals—a 3,530-page medical textbook—wanted to raise brand awareness by connecting with millennial med students and nurses on social. So naturally, we made memes.

Results: Organic Reach: 135,800+, Engagement (Likes, Comments, Shares): 10,745+

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Art Director: Samantha Simorangkir

Stio

@caro_toons