Roscato Wine

If sweet, fizzy wine could talk, what would it say?

Despite Roscato’s humble beginnings as an Olive Garden Exclusive, this sugary sweet wine has amassed a huge fan base of unpretentious, pop culture-savvy millennials. The problem? Our client had no clue how to speak to them.

I had the opportunity to build and implement a distinct new brand voice that takes itself just about as seriously as a $12 bottle of sparkling red could.