Sometimes It’s Not Stealing

Parents are constantly stealing their kids’ fruit snacks—and Welch’s wanted to help them get away with it. So we launched a real children’s book called “Sometimes It’s Not Stealing,” designed to teach your kids that theft is NOT okay… with one exception. Because everyone deserves to enjoy Welch’s Fruit Snacks. (And is it really stealing if you paid for them?)

We also released an audiobook voiced by Broadway legend Kristin Chenoweth, which I had the opportunity to direct! The theater kid in me still has not recovered.

Press:  AdAge Editor’s Pick, Adweek, Muse by Clio, PR Week

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